CRM stands for Customer Relationship Management. It’s a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.
CRM applications maintain a central record of all customer and potential customer information such as email, telephone, preferences etc.
In its simplest form, it can be used to hold customer details and facilitate new interactions with customers to be managed from start through to fulfilment.